A new approach to old methods
We don't look at advertising and marketing the same way that other Reno area agencies might...for a few reasons.
- We have modern tools at our disposal, in-house
Email marketing, SEO, SMS, CPC Marketing, Advanced Direct Mail, Guerilla PR...you name it, we use it for you. Best of all, since we develop everything on-site, we can wrap it all together in one nice package that maintains maximum brand integrity.
- Traditional media (TV, Radio, Newspaper) is old and dying.
It is still a neccessary part of the mix, but it needs to be utilized in more refined ways. More and more newspapers have declining readership, people can skip commercials on their Tivo, and radio has to compete with iPods and satelite. We make very careful desicions knowing full well the strengths and weaknesses of each one.
- Traditional advertising strategies can be super-expensive.
We strive for efficency. Sure, your TV commercial may be seen by lots of people, but how many of those people are actual buyers? Instead of spending $10,000 to talk to 10,000 people and have a 0.5% response, why not spend $5,000 to talk to 500 people and have a 20% response...and better qualified buyers as a bonus.
- We like to be able to track all advertising ventures
Each advertising vehicle has to have some accountability. This is so important for long term advertising, and even more important for short-term, low-budget campaigns. We constantly suprise our clients when we show them exactly where their customers are coming from. It is suprising to discover that the little things can have a big impact. Tracking allows us to take money away from the inefficient programs and feed the top performers, resulting in a snowball effect of response.
Other services in this category: Traditional Media | Email Marketing | SMS | Motion